ELECTRONIC SPORTS LEAGUE
Our team worked in house to create a new identity to ESL's merchandise offering, diversifying their product offering and collaborating with global brands to drive stronger brand equity in the retail space.
Critical Path
By formulating and educating the stakeholders within the brand on how to utilise a critical path, our team were able to ensure on time delivery at increased margins.
Vendour Sourcing
Our team created a new vendor base for the brand, allowing the business to maximise profitability and reduce sampling and production lead times.
New Block Development
Our team of garment specialists, were able to create a new block library which acted as the cornerstone for all new developments, reducing sampling lead times.
New Design Direction
The brand had a loyal customer base, however the design direction no longer felt appropriate for the lifestyle of the modern consumer, our team created a new design language for the brand.
Creative Direction
Under the new creative direction, our team of designers ensured the brand repositioned itself through a contemporary lens, and that this red thread was implemented to all sale collateral and customer touch points.