LYLE & SCOTT
We worked in house at L&S HQ creating a multitude of collections for their global customer base across menswear, womenswear, children's wear and accessories; building out full segmented line plans, concepts, product strategies and developing new business opportunities; as well as overseeing the inception and roll out of a product critical path.
Concept Ideation
Our team took reference from the brand's incredible archives and combined them with current trends to create story playbooks that resonated for the brands eclectic global customer base.
Design Development
Our team worked cross functionally with merchandising, commercial and product development departments to realise a contemporary design language with record sale throughs.
Graphics
Our designers formulated a brand graphic design language that allowed for the capitalisation of growing trends with elevated margin profiles.
Core 2.0
Our team developed a nuance within their essential product offering, to create strong revenue growth across key commercial accounts.
Seasonal Launch
Our team rolled out the full product and goto market playbook to ensure an aligned seasonal footprint across all key commercial territories.