CREW CLOTHING
Our team of designers worked with Crew Clothing overseeing and supporting a new evolution in their menswear design language and artistic direction. Working with their product c suite stakeholders to reinterpret their thirty year legacy.
Core Optimisation
The brands core offering acted as a cornerstone for the brand, however the product offering was at risk of over optimisation. Our designers analysed the sales data to optimise the core offering without cannibalisation.
Heritage through a new lens
With the brand having such a loyal customer base for their rugby shirts, our designers looked back to the rugby programmes of old, to act as the reference for the brands graphic design language.
New Fit Execution
The brand had an extensive supplier base, our design team supported the garment technicians in ensuring appropriate grading across all sizes and vendors.
Refresh Design Direction
Our team delved deep into the brands incredible legacy, by sourcing key pieces from their brand tenancy and utilising their brand codes through a modern design lens.
Updated Art Direction
A key focus for the brand was to ensure a British sentiment to piecing together dress codes. Our designers supported in styling the season's look book to showcase a younger viewpoint to classic outfitting.