CROMBIE
Our team of designers set out to reinstate Crombie as the quintessentially luxury British menswear label it once was, realigning the brands historic codes and formulating a path for the modern global consumer.
Design Development
Reestablishing the brands legacy of working with own the pinnacle of cloth merchants, our team recreated some of the brand's iconic fabrications in their most famous silhouettes.
Made to Measure
Our team evolved their made to measure service, by creating a first of its kind made to measure coat service generating record sales at its launch in partnership with Lane Crawford.
New Block Development
A key focus for the brand was their tailoring offering, which our team modernised through new block developments and hero products.
New Product Offering
The brand had a strong footprint in outerwear, and our team of designers developed new category developments positioning the brand as a true outerwear specialist.
Creative Direction
Under the new creative direction, our team of designers supported the brand in repositioning the brand in the global retail landscape.