ESPORTS WORLD CUP
We worked on the inaugural Esports World Cup merchandise; designing, developing and producing the showpiece to their player goodie bag offering - a full customisable varsity jacket, in collaboration with the leading gaming publishers.
Design Development
Our team of designers worked together to create a truly iconic piece of history, aligning key stakeholders across publishers, sponsors and all esports major teams.
Production Strategy
Through our extensive vendor base, we identified the right partner to create 1500 unique varsity jackets in just under 3 months.
Personalisation Atelier
Our graphic designers created over 100 unique gaming and brand assets, which were turned into customisable patches allowing each jacket to be truly unique to the player.
Delivery & Logistics
Our logistics consultants worked with the vendor, the shipping ports and the local courier services in Saudi Arabia to ensure prompt delivery of all 1500 jackets across 3 shipments.
Talent Seeding Pool
Our in house marketing team identified key players within the Esports eco system, to ensure the optimum product placement for social asset creation.