KENT & CURWEN
For the relaunch of Kent & Curwen under new creative direction, we consulted for 12 months, overseeing a full brand realignment consisting of team recruitment, design direction execution, product development and vendor sourcing; enabling the brand to relaunch for Autumn Winter 16 exclusively with Mr Porter and Lane Crawford.
Design Development
Our team of designers designed and developed a full range offering exceeding over 250 styles in just a 2 month period.
Vendor Sourcing
Our team of product and fabric developers sourced and travelled to an extensive vendor base to ensure a 90% sampling success rate.
Brand Development
Working alongside the creative director, our team of graphic designers reimagined the brand's British heritage and created an extensive array of brand insignias.
Launch Event
Our team oversaw the first Kent and Curwen collection under the David Beckham collaboration, ensuring it delivered to schedule for its exclusive Mr Porter relaunch.
Creating an Icon
Our team of designers researched extensively to create a truly iconic product for the brand, to act as the springboard for the brands commercial footprint.