LINE PLAN CREATION

The blueprint to ensure a range that balances commercial, brand and product strategy.

01. Data Analysis

A true deep-dive into your current sales data, stress tested against metrics and consumer insight.

02. Category Blueprint

Ensuring the right option count within each category breakdown for a balanced budget allocation.

03. Design Frameworks

Outlining the product and style code attributes of each SKU to focus design direction.

04. Margin Profiling

Outlining the commercial requirements of each SKU in the range to to enhance profitability.

05. Line Plan Population

Utilising the sales data and commercial strategy to cement the sacred cows within your range.