PRETTY GREEN
We worked in house at the Pretty Green HQ, overseeing the full remit of design and product development, alongside full creative and art direction for all product launches and store design.
Brand Strategy
The team worked with the owners to formulate a clear brand strategy to harness the brands authentic links to music to create a aligned brand handwriting across all touchpoints.
Creative Direction
Our team is well versed in truly uncovering the zeitgeist of your brand, and brought it to life in way that fully encapsulates what the brand wanted to stand for through creative outputs.
Vendor Sourcing
Our team understood the key decisions that underpin vendor selection helping the team identify the right partners to ensure commercial and product success.
Line Plan Creation
Our team of designers and merchandisers worked in collaboration to minimise risk across the full brand's product offering, whilst ensuring opportunity for newness.
Shop Fit Ideation
The team worked with shop fit firms to create an environment that was both commercially thought through but that did not sacrifice the brands unique identity.